Inner Loc
Project Type
App
Tired of endless scrolling and searching for that perfect hairstyle?
Find and discover new hairstyles easily with Inner Loc.
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Whether you want to go to a hairstylist or do it yourself Inner Loc gives you reference photos and instructions to any hairstyle you want. In addition, there is no need to leave the app to search for a salon. Inner Loc’s hair salon search feature will help you find a hair salon near you that caters to your specific hair type.
People with curly hair often struggle with managing their hair and finding styles that works well for their hair, which can lead to frustration and the decision to cut it all off or relax it.
According to a 2013 study of consumers conducted by Texture Media, Inc, "Nearly 2 out of 5 textured hair clients are quite happy with their curly hair. However, many love their curly hair some days, while it drives them crazy on others"​
How might we provide people with curly hair a means to discover more hairstyles in order to assist them in their natural hair journey?
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Inner Loc’s target audience consists primarily of individuals with naturally curly hair, seeking hair care solutions tailored to the unique needs.
